Word of Mouth

Written by lindahubalek on . Posted in Blog

Butter in the Well book by Linda K. Hubalek

Butter in the Well

I spent most of yesterday on ebook marketing- posting my book information on some of the hundreds (of thousands) of discussions and websites that I could find on the internet. It’s something that has to be done for people to learn about them, and the best way is to start the wave of “word of mouth” advertising- via the internet.

Marketing is so different now compared to when Butter in the Well, my first book, came out in 1992. Then it was all mailed press releases to reviewers, phone calls to newspapers, and personal appearances at stores and book fairs.

Now I can reach thousands of computer screens with a minimum amount of work, but it has to compete with so much content that’s also being flung into cyberspace. Which is better, marketing now or in the past?

It doesn’t matter… It’s still one person saying (or emailing or tweeting) to another, “Hey, this was a good book and I couldn’t put it down until I finished it. You’ll enjoy it too.”

So please enjoy a good book, be it mine or other author’s, and pass on your recommendation. We authors put lots of hours into research, thought and writing in a book- and the main thing we want out of our time is for someone to read and enjoy (or learn) the words we put down on paper.

Have you read a good book recently? Please spread the word about it!

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